Proud new papa of Harper Seven, David Beckham is said to add another venture to his list of achievements. While a fashion collaboration would make perfect sense to encapsulate his style (he is after all one of the best dressed celebrities in the world) he is going another route. In February 2012 David will join celebrities like Kate Moss and Madonna to collaborate with a large design chain with his own range of H&M, but Beckham will focus on underwear. He is after all famous for those near-naked ads for Armani so the collaboration makes perfect sense.
The Guardian spoke to Simon Fuller, Beckham's business partner, who was also behind the successful launch of Victoria Beckham's fashion label, said the collaboration was an important step for the footballer. "H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."
Would you buy your jocks from Becks?
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